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Early access · edge SEO at the origin

Technical SEO fixes at serve time, for sites that are not on a CDN

Edge workers can turn technical SEO into a deploy instead of a CMS ticket, for sites behind a CDN. This pack would do the same work at the origin, in the HTML stream the interceptor already rewrites.

What it would fix

  • Canonical tags set where missing, by rule.
  • hreflang clusters completed and made reciprocal across the language variants.
  • Titles and meta descriptions repaired per URL pattern, from a rule, not a CMS edit.
  • Broken internal links rewritten to their current targets in the HTML.
  • Internal links to redirect chains: rewritten to point at the final URL.
  • Structured data injected as JSON-LD from the page content and your rules.

Who it is for

Agencies and in-house SEO teams whose sites are not behind a CDN with edge workers, and whose CMS releases take weeks. The fix would be a rule you deploy on the server, applied to every matching page it serves.

How it works

The interceptor parses HTML responses as a stream on your server. A pack would add rules to that pass: match a URL pattern or an element, then set, rewrite or inject. The CMS is untouched; the rule changes what is served.

Status
None of these packs ships today. The interceptor they would run on does. Early access means you hear first when there is a build to try, and your input shapes it.

Tell us you need this

Leave an email, and roughly how many sites you would run it on. We email you if there is a build to try.

We use what you send to reply and to email you when there is a build to try. See the privacy policy.

All early-access directions are on the transform packs page.

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